<?php
/// file: database/seeds/services_data.php

declare(strict_types=1);

return [
    [
        'title' => 'Immersive Web',
        'slug' => 'immersive-web',
        'short_description' => 'Spatial, scroll-native experiences with cinematic pacing and performance discipline.',
        'detail' => 'We craft immersive web experiences that feel authored—not assembled. From atmospheric openings to chaptered storytelling, every interaction is tuned for clarity, weight, and rhythm.',
        'process' => 'Discovery narrative → experience architecture → motion prototyping → build → performance hardening → launch playbooks.',
        'deliverables' => 'Design system, front-end build, WebGL/canvas modules where justified, documentation, handoff kit.',
        'ideal_client' => 'Brands launching flagship products, cultural institutions, and teams who care about craft as much as conversion.',
    ],
    [
        'title' => 'Motion Systems',
        'slug' => 'motion-systems',
        'short_description' => 'Reusable motion language across web, campaign, and product UI.',
        'detail' => 'Motion becomes a system: timing curves, transition grammar, and micro-interactions that stay consistent at scale.',
        'process' => 'Audit existing touchpoints → define hierarchy → prototype in context → implement tokens → QA across breakpoints.',
        'deliverables' => 'Motion guidelines, component specs, implementation notes, optional After Effects / Lottie where needed.',
        'ideal_client' => 'Product-led companies and agencies needing a single coherent motion voice.',
    ],
    [
        'title' => 'Brand Platforms',
        'slug' => 'brand-platforms',
        'short_description' => 'Digital infrastructure for evolving brands—flexible, editorial, and built to last.',
        'detail' => 'We design platforms that hold both story and utility: strong typography, modular layouts, and admin workflows that respect editors.',
        'process' => 'Stakeholder alignment → IA + content model → UI system → template build → training.',
        'deliverables' => 'Design system, page templates, component library, content guidelines.',
        'ideal_client' => 'Organizations scaling content without diluting visual identity.',
    ],
    [
        'title' => 'Campaign Experiences',
        'slug' => 'campaign-experiences',
        'short_description' => 'Launch moments with tension, release, and a memorable after-image.',
        'detail' => 'Campaign sites that behave like events: deliberate pacing, audio-aware interaction, and sharable beats without feeling gimmicky.',
        'process' => 'Creative direction → key visual → interactive storyboard → build → media optimization → rollout assets.',
        'deliverables' => 'Hero experience, cutdowns, social modules, performance report.',
        'ideal_client' => 'Fashion, automotive, music, and culture-led launches.',
    ],
    [
        'title' => 'Digital Narrative Systems',
        'slug' => 'digital-narrative-systems',
        'short_description' => 'Story structures you can extend—seasons, chapters, and sequels included.',
        'detail' => 'We map narrative arcs to interface logic so the next chapter doesn’t require a rebuild from zero.',
        'process' => 'Narrative workshop → chapter map → UX flows → modular build → measurement hooks.',
        'deliverables' => 'Story architecture, UX flows, modular front-end, analytics narrative map.',
        'ideal_client' => 'Studios, publishers, and brands with long-horizon storytelling.',
    ],
];
