<?php
/// file: database/seeds/projects_data.php

declare(strict_types=1);

return [
    [
        'title' => 'Nocturne House — Arrival',
        'slug' => 'nocturne-house-arrival',
        'client' => 'Nocturne House',
        'year' => 2025,
        'sector' => 'Luxury hospitality',
        'category' => 'launch experiences',
        'services' => 'Immersive web, motion systems, sound design, launch narrative',
        'summary' => 'A slow, luminous arrival story for a boutique hotel group—where time feels edited and every scroll deepens the sense of place.',
        'challenge' => 'Translate tactile hospitality into a digital first impression without resorting to stock luxury clichés or overwrought parallax.',
        'creative_direction' => 'Carbon blacks, silver highlights, and a single electric blue accent as a wayfinding pulse. Editorial pacing with long holds and precise cuts.',
        'process' => 'We built a narrative spine in chapters, prototyped motion in-browser, and stress-tested performance on mid-tier laptops. Audio was treated as spatial glue, not decoration.',
        'outcomes' => 'Higher qualified inquiries, longer session depth on the signature suites path, and a launch film loop adopted across partner channels.',
        'cover_type' => 'image',
        'cover_path' => '/assets/images/placeholder.svg',
        'gallery' => [
            ['type' => 'image', 'path' => '/assets/images/placeholder.svg', 'caption' => 'Chapter I — Threshold'],
            ['type' => 'image', 'path' => '/assets/images/placeholder.svg', 'caption' => 'Suite rhythm study'],
        ],
    ],
    [
        'title' => 'Maison Véra — Winter Line',
        'slug' => 'maison-vera-winter-line',
        'client' => 'Maison Véra',
        'year' => 2024,
        'sector' => 'Fashion',
        'category' => 'digital campaigns',
        'services' => 'Campaign site, motion, still life direction, social cutdowns',
        'summary' => 'A winter campaign that behaves like a lookbook you can wander through—fabric as light, silhouette as punctuation.',
        'challenge' => 'Tight turnaround, multiple markets, and the need for a single master experience that could flex into shorter formats.',
        'creative_direction' => 'Muted violets against charcoal, crisp type, and motion that respects the cut of each garment—no gimmick transitions.',
        'process' => 'Shot planning aligned to scroll beats; component library for regional swaps; automated asset pipeline for social derivatives.',
        'outcomes' => 'Sell-through lift in flagship cities and a reusable campaign chassis for the next two seasons.',
        'cover_type' => 'image',
        'cover_path' => '/assets/images/placeholder.svg',
        'gallery' => [
            ['type' => 'image', 'path' => '/assets/images/placeholder.svg', 'caption' => 'Look 04 — motion study'],
        ],
    ],
    [
        'title' => 'Drift Automotive — Pulse Reveal',
        'slug' => 'drift-automotive-pulse-reveal',
        'client' => 'Drift Automotive',
        'year' => 2024,
        'sector' => 'Automotive',
        'category' => 'immersive web',
        'services' => 'Immersive reveal, WebGL atmosphere, real-time spec explorer',
        'summary' => 'An immersive reveal that treats the vehicle as sculpture—light moves first, then metal, then the story underneath.',
        'challenge' => 'Balance cinematic spectacle with accessible performance and a spec layer serious buyers expect.',
        'creative_direction' => 'Controlled bloom, soft volumetric hints, and typography that anchors the technical readout without feeling clinical.',
        'process' => 'LOD strategy for WebGL, progressive enhancement for low-power devices, and a QA matrix across browsers and GPUs.',
        'outcomes' => 'Press pickup, dealer-tool adoption for the configurator, and a benchmark for the brand’s next EV chapter.',
        'cover_type' => 'image',
        'cover_path' => '/assets/images/placeholder.svg',
        'gallery' => [
            ['type' => 'image', 'path' => '/assets/images/placeholder.svg', 'caption' => 'Sculpture pass'],
        ],
    ],
    [
        'title' => 'Sable Arc — Afterglow EP',
        'slug' => 'sable-arc-afterglow-ep',
        'client' => 'Sable Arc',
        'year' => 2023,
        'sector' => 'Music',
        'category' => 'editorial experiences',
        'services' => 'Release microsite, interactive waveform, lyric environment',
        'summary' => 'A release experience where each track opens a different room—lyrics as texture, rhythm as navigation.',
        'challenge' => 'Fans expect immediacy; the artist wanted patience. We needed both in one interface.',
        'creative_direction' => 'Pale cyan accents, grain as warmth, and transitions that feel like tape hiss becoming silence.',
        'process' => 'Early prototypes in the studio with stems; accessibility pass for motion and contrast; offline-capable PWA for repeat listens.',
        'outcomes' => 'Strong pre-save conversion, playlist adds, and a template reused for the follow-up single.',
        'cover_type' => 'image',
        'cover_path' => '/assets/images/placeholder.svg',
        'gallery' => [
            ['type' => 'image', 'path' => '/assets/images/placeholder.svg', 'caption' => 'Room II — chorus bloom'],
        ],
    ],
    [
        'title' => 'Northline Edit — Commerce Story',
        'slug' => 'northline-edit-commerce-story',
        'client' => 'Northline Edit',
        'year' => 2025,
        'sector' => 'Retail',
        'category' => 'editorial experiences',
        'services' => 'Editorial commerce platform, content system, motion toolkit',
        'summary' => 'Editorial meets cart—long-form stories that hand off to product without breaking the spell.',
        'challenge' => 'Legacy catalog logic fought narrative flow; editors needed speed without sacrificing design discipline.',
        'creative_direction' => 'Broken grid for features, strict grid for commerce, shared type system across both.',
        'process' => 'Component audit, modular article schema, and a motion vocabulary that scales to hundreds of SKUs.',
        'outcomes' => 'Higher AOV on story-driven paths and faster campaign publishing for the in-house team.',
        'cover_type' => 'image',
        'cover_path' => '/assets/images/placeholder.svg',
        'gallery' => [
            ['type' => 'image', 'path' => '/assets/images/placeholder.svg', 'caption' => 'Feature — thread'],
        ],
    ],
    [
        'title' => 'Helio Devices — Origin Microsite',
        'slug' => 'helio-devices-origin-microsite',
        'client' => 'Helio Devices',
        'year' => 2024,
        'sector' => 'Consumer electronics',
        'category' => 'brand platforms',
        'services' => 'Product narrative microsite, 3D integration, launch toolkit',
        'summary' => 'A product origin story told as a sequence of precise gestures—material honesty over hype.',
        'challenge' => 'Explain complex engineering to a general audience while staying premium and calm.',
        'creative_direction' => 'Silver-on-carbon interface language, subtle electric blue for CTAs, macro photography as hero.',
        'process' => 'Scripting workshops with engineers, lightweight 3D where it earns its place, ruthless copy editing.',
        'outcomes' => 'Reduced bounce on the “why” narrative and stronger attach rate for accessories.',
        'cover_type' => 'image',
        'cover_path' => '/assets/images/placeholder.svg',
        'gallery' => [
            ['type' => 'image', 'path' => '/assets/images/placeholder.svg', 'caption' => 'Material truth frame'],
        ],
    ],
];
